Outbound Word Tracks - Kelley Blue Book

Verify	Hello. May I speak with _(Customer Name)_?
Get Green Light	Did I catch you at a good time? NO: What I have to say is important but not urgent, what’s a better time to call?
Your Intro	This is _(Your Name)_. I am calling from the Acquisition Center at _(Dealership)_.
Reason for Calling	The reason I am calling is that you recently provided us your vehicle information through our Kelley Blue Book Valuation page on our website. I understand you have a _(Year/Make/Model)_that you expressed an interest in selling to Auto Trader, is that right? Great. Well we are the Kelley Blue Book center that handles those transactions. My Acquisition Center has shown an interest in your _(Make/Model)_. You know, sometimes we can offer more for vehicles than Auto Trader can. If we could do that for you, would you consider selling your vehicle directly to us?
Set a Solid Appointment	Great! When could you bring the vehicle by here, so we can have it professionally appraised and make you an offer? Could you do that today? Or would tomorrow be better? (Offer at least two choices) 1) Today or Tomorrow? 2) Morning or Afternoon? 3) Time A or Time B? DATE: ______________ TIME:_______________
Set it in Writing	Now, I want to give you some important information to write down. Do you have a pen handy? (If not I can wait) • Your Name and Number • Appointment Date and Time • Buyers Name • Dealership Address (Mentally drive them there) When you come into the dealership, walk right into the showroom and ask for _Buyer_. He/She will be expecting you and will meet with you personally. I will also send you a confirmation, do you prefer text or email? Which email address should I send that to? Can you confirm the email address? Now if anything changes on your end between now and then, please give me a call, you can do that for me right? And I’ll do the same for you! If I can’t reach you at this number, what is the next best number for me to reach you?
Conf.	Thank you for choosing _(Dealership Name)_, and we look forward to seeing you on _(Date)_(Time)_.